tasty design 5
Posted on October 9, 2008
Filed Under Art & Design, Marketing

As younger designers looking across the river at other designers, there’s always the lurking question, “How did they come up with that design or campaign?” If you like looking across the ocean, check out Serial Cut of Madrid.
What I like about Serial Cut is that they actually personalize the process discussion by speaking to the page viewer as if they are in the same room. They share thoughts on color, typefaces and photography direction. As far as the website, I like the segmented newspaper entry blocks. You will see it from time to time on various CSS layouts. It’s simple and elegant making the focus of each entry feel like a new page.
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