strategic marketing
As I watched UFC 90, I realized how far the sport has come. A few years ago it was a business on the borderline of failure. The sport was labeled to be too brutal and unorganized. We now have bars packed with mixed martial art fans ready and excited to see every UFC Pay-Per-View release. These fans have migrated from boxing and wrestling to support the growth of these talented fighters based on the precision marketing strategies of the Ultimate Fighting Championship.
It wasn’t a dream
On center stage, Monday night football got to see the Cleveland Browns beat an undefeated New York Giants team.
Like many Browns fans we get prepared and hope for the best. We hope that there won’t be a repeat performance of the pre-season Browns/Giants matchup. We hope that if we lose, we only lose by a little. We hope that we don’t fumble on the 2 yard line to give up the win.
We did nothing of the sort. We did trick plays. We threw bombs (and caught them). We PLAYED DEFENSE. For Browns fans, this was the best we have seen the team in years. To have this sort of performance when we really needed it feels great. Actually staying up to watch the post game show felt great. Driving into work to listen to the recap all over again…FEELS GREAT.
Go Browns!!!
tasty design 5
As younger designers looking across the river at other designers, there’s always the lurking question, “How did they come up with that design or campaign?” If you like looking across the ocean, check out Serial Cut of Madrid.
What I like about Serial Cut is that they actually personalize the process discussion by speaking to the page viewer as if they are in the same room. They share thoughts on color, typefaces and photography direction. As far as the website, I like the segmented newspaper entry blocks. You will see it from time to time on various CSS layouts. It’s simple and elegant making the focus of each entry feel like a new page.
